Baxter of California



While we are fierce advocates of equality across the spectrum, even we have to acknowledge a painful truth: not all beauty products are created equal. We know that men’s haircare and skincare is not a one-size-fits-all situation, which is why we love Baxter of California.




Started in 1965 in West Hollywood, California, an enterprising young man named Baxter Finley saw a gap in the men’s grooming market, and created his Super Shape cream. After 50 years of innovations and brand extensions, the brands collection of hair and skincare can be found in most major upscale men’s boutiques (including yours truly).




We particularly love the sleek minimal packaging, which belies the high-performance products inside. And while performance is key, so is inclusivity, so no matter your hair or skin type, they have products that address the full spectrum.




One of our favorites, the Face Scrub, is made with walnut powder (no nasty microbes here) and also helps prevent ingrown hairs. Win-Win!




Shop the Face Scrub and other Baxter of California products at Frangipani!

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